AI Powered Performance Marketing Course in Pune
Learn how to plan, launch, track, and optimize paid advertising campaigns with our Performance Marketing Course in Pune. Build practical skills in Google Ads, Meta Ads, campaign strategy, audience targeting, conversion tracking, analytics, remarketing, and campaign optimization.
Our Students working At
We Are Performance Marketing Pioneer In Pune
Join our digital marketing course in Pune and become a job ready digital marketer.
3 Months
Course Duration
Unlock the secrets of digital marketing within 3 months.
4.9 Star
Google Review
With a 4.9 user rating, this AI powered performance marketing course delivers essential skills to boost your marketing skills.
25/09/2026
New Demo Session Starting
The new batch starts within 2 Days Hurry, seats are filling fast. Reserve yours today and take your performance marketing skills to the next level!
#1
Performance Marketing Training Institute
Pune’s no. 1 and most trusted institute. Launch your performance marketing career with the no. 1 institute in Pune.
What Makes Our
Performance Marketing Training in Pune Different?
Practical Learning
Work through campaign examples, exercises, and projects instead of learning only from theory.
Platform-Focused Training
Learn the fundamentals of major paid advertising platforms used for search, social, video, and eCommerce advertising.
Analytics and Tracking
Understand how campaigns are measured through GA4, Google Tag Manager, conversion tracking, and platform reporting.
Campaign Optimization
Learn how to identify campaign issues and make decisions using performance data.
Portfolio Projects
Build practical work that can help demonstrate your understanding of performance marketing.
Career Guidance
Get support with resumes, interviews, portfolio development, or job preparation, where included in the course.
| Digtial Marketing Batch | Batch Timing | Course Duration |
|---|---|---|
| Weekdays (Mon - Fri) | 8:00am to 10:00am | 3 Months |
| Weekdays (Mon - Fri) | 10:00am to 12:00pm | 3 Months |
| Weekdays (Mon - Fri) | 1:00pm to 3:00pm | 3 Months |
| Weekdays (Mon - Fri) | 3:00pm to 5:00pm | 3 Months |
| Weekdays (Mon - Fri) | 5:00pm to 7:00pm | 3 Months |
| Weekdays (Mon - Fri) | 7:00pm to 9:00pm | 3 Months |
| Weekend Sat - Sun) | 9:00pm to 4:00pm | 6 Months |
Attend your free Performance Marketing Demo Class in Pune
Curriculum of Online Digital Marketing Course in Pune
Learn handpicked 60+ Digital Marketing modules keeping future skill demands in mind.
- Introduction
- Definition of Digital Marketing
- Difference Between Digital Marketing and Traditional Marketing
- Importance of Digital Marketing in today’s landscape
- Current trends
- Key component
- Digital Marketing channel
- Understand customer
- Benefits of Digital Marketing
- Different Terminology
- What is SEO
- Definition of SEO
- Need of SEO
- Organic vs Paid result
- What is Search engine
- Different Search Engine
- Type of Search Engine
- Crawling, Indexing, Retrieving
- Key SEO Elements
- SEO vs SEM
- SEO Metrics
- Future of SEO
- Common Mistakes in SEO
- Introduction to Keyword Research
- Importance of Keyword Research in SEO
- How Keywords Impact SEO and User Intent
- Types of Keywords
- Understanding Search Intent
- Keyword Research Process
- Keyword Research Tools
- Analyzing Keyword Metrics
- Long-Tail vs. Short-Tail Keywords
- Local Keyword Research
- LSI (Latent Semantic Indexing) Keywords
- Using Keywords in SEO Strategy
- Tracking Keyword
- Introduction to Competitor Analysis
- Importance of Competitor Analysis in Digital Marketing
- How Competitor Insights Can Improve Your Strategy
- Identifying Direct and Indirect Competitors
- Tools for Competitor Analysis
- Free Tools: Google Search, SimilarWeb, Google Alerts
- Paid Tools: SEMrush, Ahrefs, Moz, SpyFu, BuzzSumo
- Analyzing Competitors’ Website
- Analyzing Competitor Content Strategy
- Use of CTAs
- Competitor SEO Analysis
- Analyzing Competitors’ Pricing Strategy
- Competitor SWOT Analysis
- Introduction to On-Page SEO
- Importance of On-Page SEO
- How On-Page SEO Impacts Search Engine Rankings
- Content Optimization
- Title Tag Optimization
- Meta Description Optimization
- Header Tag Optimization (H1, H2, H3, etc.)
- URL Structure Optimization
- Image Optimization
- Internal Linking Strategy
- Mobile Optimization
- Optimizing for User Experience
- Multimedia Optimization
- Breadcrumb Navigation
- Common On-Page SEO Mistakes
- User Engagement Signals
- Regular On-Page SEO Audits
- Tools for On-Page SEO Audits (Screaming Frog, SEMrush)
- Introduction to Off-Page SEO
- Definition and Importance of Off-Page SEO
- How Off-Page SEO Differs from On-Page SEO
- The Role of Off-Page SEO in Building Domain Authority
- Backlinking
- What are Backlinks and Their Importance in SEO
- Types of Backlinks
- Quality vs Quantity of Backlinks
- Link Building Strategies
- Social Media and SEO
- Content Marketing for Off-Page SEO
- Brand Mentions
- Directory Submissions
- Article
- Blog
- Video
- Press Release
- Local business listing
- Classified
- Off-Page SEO Metrics
- Common Off-Page SEO Mistakes
- Introduction to Technical SEO
- Definition and Importance of Technical SEO
- Difference between Technical SEO, On-Page and Off-Page SEO
- Role of Technical SEO
- Crawling and Indexing
- Tools for Monitoring Crawling and Indexing
- XML Sitemaps
- Crawl Budget
- Importance of Site Structure for SEO
- Flat vs. Deep Website Architecture
- Best Practices for URL Structure
- XML Sitemap Optimization
- How to Create and Submit an XML Sitemap
- txt
- Canonical Issue
- Canonical Tags
- Page Load Speed Optimization
- Structured Data and Schema Markup
- HTTPS and Website Security
- Redirects (301, 302, etc.)
- Duplicate Content Issues
- Broken Links and 404 Errors
- International SEO
- AMP
- Monitoring and Auditing Technical SEO
- Common Technical SEO Mistakes
- Introduction to Local SEO
- Differences Between Local SEO and Traditional SEO
- How Local SEO Can Benefit Businesses with Physical Locations
- Google My Business (GMB)
- Local Citations
- Online Reviews and Reputation Management
- Local Keyword Research
- Localized Content Creation
- Mobile Optimization for Local SEO
- Local Link Building
- Local SEO Tools and Resources
- Local SEO Analytics and Reporting
- Common Local SEO Mistakes
- The Future of Local SEO
- Introduction to Voice Search
- Definition and Growth of Voice Search
- Popular Voice Assistants (Google Assistant, Siri, Alexa, etc.)
- How Voice Search Differs from Traditional Search
- Importance of Voice Search Optimization
- Understanding Voice Search Queries
- Differences Between Voice Search Queries and Text Queries
- Keyword Research for Voice Search
- Tools for Voice Search Keyword Research
- Content Optimization for Voice Search
- Featured Snippets and Position Zero
- Mobile Optimization for Voice Search
- Local Voice Search Optimization
- Technical SEO for Voice Search
- Future Trends in Voice Search
- Common Voice Search Optimization Mistakes
- How Search Engine Optimization works
- Type of SEO
- Key SEO Elements
- Understanding Basic SEO Workflow
- Structured SEO Strategy
- SEO Audit
- Understanding User intent
- Finding related keywords
- Optimizing meta tags
- Implementation of Technical SEO
- Content Structure Implementation
- Work on quality backlinks
- Scaling Seo strategy
- Common SEO Pitfalls
Managing SEO campaigns
- Overview of the SEO Strategy Planning Process
- Aligning SEO Strategy with Business Goals and Objectives
- Setting Clear SEO Goals
- Importance of Defining SMART Goals (Specific, Measurable, Achievable, Relevant, Time-bound)
- Examples of Common SEO Goals
- Tracking and Measuring Progress Toward Goals
- Conducting a Comprehensive SEO Audit
- Prioritizing Keywords Based on Intent and Relevance
- Strategies to Differentiate from Competitors
- Best Practices for on-page and Content Optimization
- Enhance Techniques for Building Backlinks
- Identify Key Technical SEO Factors to Address
- Creating a Content Calendar Based on Keyword Research.
- Repurposing Existing Content for Better Performance
- Key Metrics to Monitor
- Analyzing Data to Adjust Strategy
- Continuous Optimization and Iteration
- Keeping Up with Algorithm Updates and Industry Trends
- Understanding Costs Involved in SEO Strategy Implementation
- Allocating Budget for Tools, Resources, and Personnel
- Setting Realistic Expectations for SEO Performance
- How to do Collaboration and Communication
Preparing for Emerging seo trends
- Introduction to Advanced SEO
- Understanding the Transformation from Basic to Advanced SEO
- Key Differences Between Basic and Advanced SEO Techniques
- Advanced Keyword Research Techniques
- Search Engine Algorithm Updates
- Adapting SEO Strategies for Algorithm Changes
- Core Web Vitals and User Experience (UX)
- Techniques for Improving Core Web Vitals
- Schema Markup and Structured Data
- International SEO
- The Role of AI in SEO Automation
- Voice Search and Natural Language Processing
- Mobile-First Indexing and Mobile SEO
- SEO for E-commerce
- User Intent Optimization
- Content Pruning and Optimization
- SEO Testing and Experimentation
- What are Google Algorithm Updates?
- How Google Updates Affect Search Rankings and SEO
- History of Major Google Updates
- How Google’s Algorithm Has Evolved Over Time
- Key Google Algorithm Updates
- How to Track Google Algorithm Changes
- Core Updates
- Google Penalties and Manual Actions
- Best Practices for Adjusting SEO Strategies Post-Update
- The Role of Content in Algorithm Updates
- What Is Passage Ranking and How It Affects Long-Form Content
- What to Expect from Future Google Algorithm Changes
- Google’s Communication Around Algorithm Updates
- Definition and Importance of White Hat SEO
- Common Black Hat Techniques
- Grey Hat SEO
- Differences Between White Hat, Black Hat, and Gray Hat SEO Techniques
- Ethical SEO Practices and Long-Term Benefits
- Different black hat SEO techniques
- Introduction to SEO Reporting
- What Is SEO Reporting and Its Importance for Clients
- Key Objectives of SEO Reports: Transparency, Performance, and Strategy
- Frequency of SEO Reporting
- Understanding Client Expectations
- Key Metrics to Include in SEO Reports
- Tools for SEO Reporting
- Backlink Analysis in Reports
- Competitor Analysis in Reports
- SEO Audit Results in Reports
- Tracking Local SEO Performance
- Content Blog Performance Reporting
- What Is Content Writing
- The Importance of Content
- Types of Content
- Target Audience
- Research and Ideation
- Writing SEO-Friendly Content
- Engaging Headlines
- Writing Formats
- Blog Writing
- Copywriting vs. Content Writing
- Content Structure and Formatting
- Content Calendar Planning
- Repurposing
- Editing and Proofreading
- Content Marketing and Its Role in Digital Marketing
- Content Marketing Differs from Traditional Marketing
- Building Trust and Authority
- Lead Generation and Brand Awareness
- Setting SMART Goals (Specific, Measurable, Achievable, Relevant, Time-Bound)
- Understanding the Customer Journey
- Types of Content Marketing
- Content Distribution Channels
- Tools for Content Creation
- Content Marketing Funnels
- Future of Content Marketing
- Introduction to Blogging
- What Is a Blog and Its Purpose
- How Blogs Contribute to SEO
- Difference Between Personal and Business Blogs
- Popular Blogging Platforms
- How to Choose the Right Platform
- Setting Up a Blog
- Understanding Blog Structure
- Blog Post Formats
- Research for Blog
- Writing for the TA
- Blog SEO Best Practices
- Generating Blog Topic Ideas
- Blogging for Brand Building
- Building a Blogging Strategy
- How to Create a Content Calendar for Your Blog
- Analyzing Blog Performance
- Introduction to YouTube SEO
- YouTube as the Second Largest Search Engine
- YouTube Visibility and Growth
- YouTube SEO Vs Traditional SEO
- YouTube Ranking Factors
- Keyword Research
- Tools
- Optimizing Video Metadata
- YouTube Tags
- Custom Thumbnails
- Playlists for SEO
- Watch Time and Engagement
- End Screens and Cards
- YouTube Analytics
- Building YouTube Authority
- Channel Optimization
- YouTube Shorts for SEO
- Introduction to Google Business Profile
- Importance of GBP
- Setting Up a Google Business Profile
- Verify a Google Business Profile
- Understanding Google’s Guidelines
- Completing Business Information
- Business Category
- Setting Business Hours
- Optimizing Business Description
- Key Services
- Researching Competitors
- Optimizing Photos
- Image Quality Guidelines
- Managing Customer Reviews
- Google Posts for Engagement
- Special Attributes
- GBP Insights
- Online Reputation Management
- How ORM Affects Trust, Credibility, and Sales
- Importance of ORM for Businesses and Individuals
- Components of Online Reputation
- Key Platforms
- Tools for Monitoring Online Mentions
- Early Issue Detection
- Handling Negative Reviews
- SEO for ORM
- Fake Reviews
- Website Development
- Difference Between Web Development and Web Design
- Types of Websites: Static vs. Dynamic
- Website Development Process
- Key Roles in Website Development
- Front-End vs. Back-End Development
- HTML, CSS, and JavaScript
- Understanding Back-End (Server-Side) Development
- HTML (HyperText Markup Language)
- CSS
- JavaScript
- Responsive Web Design
- Content Management Systems
- What is a Domain
- Role of Domains in Website Accessibility
- Structure of a Domain Name
- Types of Domains
- Choosing the Right Domain Name
- Registration
- Web Hosting
- Types of Web Hosting
- How to Choose a Web Hosting Provider
- Domains and Hosting Work Together
- DNS
- Introduction to cPanel
- Customer Support
- What is an SSL Certificate?
- How SSL Works
- Why SSL is Important for Websites
- SSL and User Trust
- SEO Benefits of SSL
- SSL for E-commerce Sites and Online Transactions
- Choosing the Right SSL Certificate for Your Website
- Installing an SSL Certificate
- Impact of SSL on Search Engine Rankings
- Enforcing HTTPS
- Introduction to WordPress
- What is WordPress?
- WordPress as a Content Management System (CMS)
- com vs. WordPress.org
- Popular Websites Using WordPress
- Prerequisites for Installing WordPress
- WordPress Dashboard Overview
- Posts, Pages, Media
- Choosing and Installing WordPress Themes
- Customizing Your WordPress Website
- Difference Between Pages and Posts
- Menus
- Sidebar
- Header
- Footer
- Contact Forms
- Backup
- What is a Theme
- The Role of Themes
- Theme Structure and Components
- Types of Themes
- Choosing the Right Theme for Your Website
- Installing and Activating a Theme
- Customizing Themes
- Understanding Theme Responsiveness
- Popular WordPress Themes
- Theme Updates and Maintenance
- What is a Plugin
- Role of Plugins
- Difference Between Themes and Plugins
- Free vs. Premium Plugins
- Plugins for Design
- Potential Conflicts Plugin vs Themes vs WordPress
- Installing and Activating Plugins
- Popular Plugins
- Plugin Documentation
- Best Practices for Plugin Usage
- Plugin Updates
- Plugin Conflicts
- Must-Have Plugins
- WordPress Customization
- Basic Settings, Themes, and Deep Customization
- Why Customization is Important
- WordPress Customizer
- Theme Options and Built-In Customization Features
- Adding/Removing Elements
- Popular WordPress Page Builders
- Layouts, Columns, and Sections
- Interactive Elements
- Drop-Down Menus and Mega Menus
- Customizing Blog Layouts
- Customizing the Homepage
- Adding Custom CSS
- Website Fonts and Typography
- Customizing Backgrounds and Colors
- Exporting and Importing Customizations
- Introduction to Tracking Tools
- Importance of Tracking
- Overview of Common Tracking Tools
- How to Set Up a Google Analytics Account
- How to Add Google Tag Manager
- Setting Up and Installing Facebook Pixel
- How to Set Up and Verify Your Website on Google Search Console
- Conversion Tracking Setup
- E-commerce Tracking
- UTM Parameters and Campaign Tracking
- Tracking Tools for Social Media
- Email Marketing Tracking
- Pre-Launch Website Checklist
- Final Review of Content
- Navigation and Internal Linking Structure
- Website Responsiveness
- Domain and Hosting Setup
- SSL Certificate Installation
- Ensuring Website Security
- Securing Admin Panel
- Final Testing and Debugging
- SEO Setup and Optimization
- Finalizing tracking tools implementations
- Legal Pages and Policies
- Social Media Sharing Buttons
- Performance Optimization
- Backup and Security Procedures
- Final Walkthrough with Clients
- Making the Website Live by Switching from Staging to Production
- Post-Launch Monitoring and Tweaks
- Search Engine Submission and Indexing
Practical Performance Marketing Projects
Our performance marketing course in Pune includes practical exercises designed to help you apply the concepts you learn.
Project 1: Google Search Campaign
Plan a campaign, research keywords, create advertisements, define targeting, and review campaign performance.
Project 2: Meta Lead Generation Campaign
Create a Facebook and Instagram campaign focused on generating leads.
Project 3: eCommerce Advertising Campaign
Build an advertising strategy for an online store and analyse product campaign performance.
Project 4: Conversion Tracking
Work with GA4 and Google Tag Manager to understand how website conversions can be tracked.
Project 5: Campaign Audit
Review a campaign and identify areas that may require improvement,
Meet our
Performance Marketing Trainer in Pune
Learn from industry experts and become a TOP 1% MARKETER. Join our Digital Marketing Course in Pune.
Tools You Will Learn In Our
Performance Marketing Training In Pune
Depending on the selected course plan, you will work with commonly used performance marketing platforms and tools.
📜 Certification after with
Digital Marketing Training in Pune
Get 15+ globally recognised Digital Marketing certificates from Google, Hubspot, SEMrush and many more.
Enroll today to the best Digital Marketing Course and become certified Digital Marketing Experts
Who can enroll to
Performance Marketing Classes in Pune
🧑🎓 Career Opportunity After
Online Performance Marketing Courses s in Pune
Admission Requirements for
Digital Marketing Training in Pune
- Graduate
- Basic English Knowledge
- Internet connection and laptop
- Willing to learn
Visit Our Performance Marketing Classes in Pune
FAQ's of Digital Marketing Course Near Me, Pune
To become a Digital Marketer you need a bachelor’s degree in any branch (Commerce, Engineering, Arts, etc.)
Yes career in Digital Marketing in Pune, Pune city is booming due to high internet users and after Covid-19 pandemic majority of the businesses are leveraging Digital Media to promote their business.
As per the our student placement data beginner Digital Marketers earns 10,000 – 20,000 per month
No Digital Marketing is just a skill you need to learn and practice to become a good digital marketer. At our Digital Marketing institute in Pune you will learn from experts and get one on one mentorship.
Yes, Digital Dnyan Academy provides online Digital Marketing training to our student.
Yes. we do provide job assistance and make our students job-ready after completion of the Online Digital Marketing course in Pune.
We offer different modes of payment options for our international students like UPI, Net Banking, debit card payment etc for more information contact us.
Yes, you can do a monthly payment for more information contact us.
Here are the most popular high in demand jobs Digital Marketing Manager, SEO specialist/SEO manager, Social Media Marketer, Content Marketer, Email Marketer, and Search Engine Marketer.