Best Digital Marketing Courses in Pune

Join Advanced Digital Marketing Training in Pune

As you visit our Website for learning purposes or you may find something new which not fulfill your requirement anywhere else. So first of all, thank you for visiting Digital Dnyan. We are going to start Digital marketing Courses in Pune with Google Certification.

We are not google SEO certified Training Institute , no one can. Because google never allot any institution or person or any organization as SEO Certified.

We have attended Google Speakers Seminar. He clears that google doesn’t offer any SEO Certification or Google Certification at all to any person or any Institute. They only offer Google Tools Certification i.e. Google AdWords (6 Certification), Google Analytics, Digital Unlocked which are free by Google, you can opt for Exams without any cost. For that you have to study respected tools and its behaviors which are changing as a business perspective change.So, here we make our institute stand out among all others Digital Marketing Training Institutes Pune by approaching towards our business goal with loyalty and promising nature.

Now Lets Talk About you, why are you here for

1) Looking for job in Digital Marketing
2) Are you really interested in Internet, Search Engine, Social Media things.
3) Do you have creative Ideas
4) Want to study different peoples online behaviour
5) Want to Become Freelancer
6) Earn Money while doing Work From Home.
7) Want to upgrade your existing skill set with Online Marketing things.

Oh, your answer is ‘YES’
Great ! Its pleasure to have you here, Digital Marketing is a field where you can step-in without any prior experience, but Internet Marketing Knowledge is essential.You must have a reason why you want to move in this field, what is that ‘Keeda’ in you that is pushing you towards this digital bubble. If you have zeal to learn and if you can think out of the box, and you can socialize then welcome digital marketing field is for you.

There are many small digital marketing agencies who are hiring freshers with no experience and training them in-house and making them ready for the real world, so spend at least 6 months with them to understand what exactly the marketing world looks like.You cannot expect any big shot salary for any of these things in the initial learning period.
Don’t you think 6 months are too long period of time to work free of cost or very small amount of salary.
We have a solution for this, Digital Dnyan deliver interactive Best Digital Marketing Courses Training in Pune with Placement (Work on Live Projects with analyzing different case studies) having time duration of 2 to 3 Months.

ADVANCE DIGITAL MARKETING COURSES Pune CONTENT

1. Introduction To Digital Marketing

What is Marketing?
What is Digital Marketing?
Why organizations do digital marketing?
4 P’s and 4 C’s of Marketing
What is Internet and how it works?
Diff between Digital Marketing Vs
Traditional Marketing
Digital Marketing Process
– Increasing Visibility
– Visitors Engagement
– Bringing Targeted Traffic
– Leads
What do you know about Google?
How Search Engine works?
– Crawling
– Indexing
– Processing
Ranking Factors of Google
Search Engine Updates (Panda & Penguin Update)
Google Sandbox Effect
LSI(Latent Semantic Indexing)
Inbound Marketing & Outbound Marketing

4. Website Development Basics

What is Search Engine Optimization?

Search Engine Optimization Types

Black Hat SEO
White Hat SEO
Gray Hat SEO

SEO life cycle?

Requirement Gathering
Keyword Research
On Page Optimization
Off Page Optimization
Reporting
Strategy Review

Difference between Organic and Inorganic

What are Search Operators?
What are Keywords?
Keyword Research
Types of keywords
1. Primary
2. Secondary
3. Long Tail Keyword

Keyword Qualifier

Seasonal Keyword
Keyword Research Tools
Keyword Planner tool
Google Trends

Universal Search Engine Optimization

7. Off-Page Optimization

Building Keyword Strategy
Keyword Discovery and Keyword Research
Keyword Discovery
Keyword Research
Leveraging the Google Keywords Tool
Demo for the Google Keyword Tool
Focusing and Targeting Keywords
Broad Match
Phrase Match
Exact Match
Setting up Negative Keywords

10. Google Analytics

Building Keyword Strategy
Keyword Discovery and Keyword Research
Keyword Discovery
Keyword Research
Leveraging the Google Keywords Tool
Demo for the Google Keyword Tool
Focusing and Targeting Keywords
Broad Match
Phrase Match
Exact Match
Setting up Negative Keywords

13. Google Adwords Introduction

Building Keyword Strategy
Keyword Discovery and Keyword Research
Keyword Discovery
Keyword Research
Leveraging the Google Keywords Tool
Demo for the Google Keyword Tool
Focusing and Targeting Keywords
Broad Match
Phrase Match
Exact Match
Setting up Negative Keywords

16. Social Media Management Tools

Building Keyword Strategy
Keyword Discovery and Keyword Research
Keyword Discovery
Keyword Research
Leveraging the Google Keywords Tool
Demo for the Google Keyword Tool
Focusing and Targeting Keywords
Broad Match
Phrase Match
Exact Match
Setting up Negative Keywords

19. E-commerce Marketing

Building Keyword Strategy
Keyword Discovery and Keyword Research
Keyword Discovery
Keyword Research
Leveraging the Google Keywords Tool
Demo for the Google Keyword Tool
Focusing and Targeting Keywords
Broad Match
Phrase Match
Exact Match
Setting up Negative Keywords

22. Whatsapp Marketing

Building Keyword Strategy
Keyword Discovery and Keyword Research
Keyword Discovery
Keyword Research
Leveraging the Google Keywords Tool
Demo for the Google Keyword Tool
Focusing and Targeting Keywords
Broad Match
Phrase Match
Exact Match
Setting up Negative Keywords

25. Affiliated Marketing

Building Keyword Strategy
Keyword Discovery and Keyword Research
Keyword Discovery
Keyword Research
Leveraging the Google Keywords Tool
Demo for the Google Keyword Tool
Focusing and Targeting Keywords
Broad Match
Phrase Match
Exact Match
Setting up Negative Keywords

28. Digital Marketing Strategy Implementation

Building Keyword Strategy
Keyword Discovery and Keyword Research
Keyword Discovery
Keyword Research
Leveraging the Google Keywords Tool
Demo for the Google Keyword Tool
Focusing and Targeting Keywords
Broad Match
Phrase Match
Exact Match
Setting up Negative Keywords

2. Core Marketing Concepts

- Static
- Dynamic
Basics of HTML / CSS
- What is Java Script?
- What is CMS?
- Why WordPress CMS?
- Word Press Installation on Server
- Understanding the Dashboard
- Changing the default Settings
- Installing and customizing themes
- Content management in WP
- Creating categories, pages and posts
- Adding menu to site
- Adding widgets to site
- Installing useful plugins for site features
- SEO specific plugins
- Learning basic html tags
- Anchor
- Images
- Urls
- Listing
- Div
- Class

5. SEO- Search Engine Optimization

Initial Site Analysis
Accessibility of Website
Allowed File Formats
Navigation
Usability
Competition Analysis
Keyword Placement
Site (URL) Structure Analysis
URL renaming/re-writing
H1, H2, H3 Tags
Title/Description/Keyword/Meta Tags Development
Anchor Text
Image Optimization
Use of robots.txt
HTML Validation
Doorway Pages
Invisible Text
Cloaking
XML Sitemap
HTML Sitemap
Canonical Implementation
Understanding 301, 302, 404 Response code
Domain names and Exact match domain concept.
Internal Link Strategy
Footer Optimization
Content Proximity
Content Prominence
Keyword density
Keyword Effectiveness index
canonicalisation
International targeting
Multilingual targeting
Schema

8. SMO- Social Media Optimization

Initial Site Analysis
Accessibility of Website
Allowed File Formats
Navigation
Usability
Competition Analysis
Keyword Placement
Site (URL) Structure Analysis
URL renaming/re-writing
H1, H2, H3 Tags
Title/Description/Keyword/Meta Tags Development
Anchor Text
Image Optimization
Use of robots.txt
HTML Validation
Doorway Pages
Invisible Text
Cloaking
XML Sitemap
HTML Sitemap
Canonical Implementation
Understanding 301, 302, 404 Response code
Domain names and Exact match domain concept.
Internal Link Strategy
Footer Optimization
Content Proximity
Content Prominence
Keyword density
Keyword Effectiveness index
canonicalisation
International targeting
Multilingual targeting
Schema

11. Google Search Console

Initial Site Analysis
Accessibility of Website
Allowed File Formats
Navigation
Usability
Competition Analysis
Keyword Placement
Site (URL) Structure Analysis
URL renaming/re-writing
H1, H2, H3 Tags
Title/Description/Keyword/Meta Tags Development
Anchor Text
Image Optimization
Use of robots.txt
HTML Validation
Doorway Pages
Invisible Text
Cloaking
XML Sitemap
HTML Sitemap
Canonical Implementation
Understanding 301, 302, 404 Response code
Domain names and Exact match domain concept.
Internal Link Strategy
Footer Optimization
Content Proximity
Content Prominence
Keyword density
Keyword Effectiveness index
canonicalisation
International targeting
Multilingual targeting
Schema

14. Advance Google Adwords Working

Initial Site Analysis
Accessibility of Website
Allowed File Formats
Navigation
Usability
Competition Analysis
Keyword Placement
Site (URL) Structure Analysis
URL renaming/re-writing
H1, H2, H3 Tags
Title/Description/Keyword/Meta Tags Development
Anchor Text
Image Optimization
Use of robots.txt
HTML Validation
Doorway Pages
Invisible Text
Cloaking
XML Sitemap
HTML Sitemap
Canonical Implementation
Understanding 301, 302, 404 Response code
Domain names and Exact match domain concept.
Internal Link Strategy
Footer Optimization
Content Proximity
Content Prominence
Keyword density
Keyword Effectiveness index
canonicalisation
International targeting
Multilingual targeting
Schema

17. Video Marketing

Initial Site Analysis
Accessibility of Website
Allowed File Formats
Navigation
Usability
Competition Analysis
Keyword Placement
Site (URL) Structure Analysis
URL renaming/re-writing
H1, H2, H3 Tags
Title/Description/Keyword/Meta Tags Development
Anchor Text
Image Optimization
Use of robots.txt
HTML Validation
Doorway Pages
Invisible Text
Cloaking
XML Sitemap
HTML Sitemap
Canonical Implementation
Understanding 301, 302, 404 Response code
Domain names and Exact match domain concept.
Internal Link Strategy
Footer Optimization
Content Proximity
Content Prominence
Keyword density
Keyword Effectiveness index
canonicalisation
International targeting
Multilingual targeting
Schema

20. Mobile App Marketing

Initial Site Analysis
Accessibility of Website
Allowed File Formats
Navigation
Usability
Competition Analysis
Keyword Placement
Site (URL) Structure Analysis
URL renaming/re-writing
H1, H2, H3 Tags
Title/Description/Keyword/Meta Tags Development
Anchor Text
Image Optimization
Use of robots.txt
HTML Validation
Doorway Pages
Invisible Text
Cloaking
XML Sitemap
HTML Sitemap
Canonical Implementation
Understanding 301, 302, 404 Response code
Domain names and Exact match domain concept.
Internal Link Strategy
Footer Optimization
Content Proximity
Content Prominence
Keyword density
Keyword Effectiveness index
canonicalisation
International targeting
Multilingual targeting
Schema

23. Online Reputation Management

Initial Site Analysis
Accessibility of Website
Allowed File Formats
Navigation
Usability
Competition Analysis
Keyword Placement
Site (URL) Structure Analysis
URL renaming/re-writing
H1, H2, H3 Tags
Title/Description/Keyword/Meta Tags Development
Anchor Text
Image Optimization
Use of robots.txt
HTML Validation
Doorway Pages
Invisible Text
Cloaking
XML Sitemap
HTML Sitemap
Canonical Implementation
Understanding 301, 302, 404 Response code
Domain names and Exact match domain concept.
Internal Link Strategy
Footer Optimization
Content Proximity
Content Prominence
Keyword density
Keyword Effectiveness index
canonicalisation
International targeting
Multilingual targeting
Schema

26. Google Adsense

Initial Site Analysis
Accessibility of Website
Allowed File Formats
Navigation
Usability
Competition Analysis
Keyword Placement
Site (URL) Structure Analysis
URL renaming/re-writing
H1, H2, H3 Tags
Title/Description/Keyword/Meta Tags Development
Anchor Text
Image Optimization
Use of robots.txt
HTML Validation
Doorway Pages
Invisible Text
Cloaking
XML Sitemap
HTML Sitemap
Canonical Implementation
Understanding 301, 302, 404 Response code
Domain names and Exact match domain concept.
Internal Link Strategy
Footer Optimization
Content Proximity
Content Prominence
Keyword density
Keyword Effectiveness index
canonicalisation
International targeting
Multilingual targeting
Schema

29. Conversion Optimization

Initial Site Analysis
Accessibility of Website
Allowed File Formats
Navigation
Usability
Competition Analysis
Keyword Placement
Site (URL) Structure Analysis
URL renaming/re-writing
H1, H2, H3 Tags
Title/Description/Keyword/Meta Tags Development
Anchor Text
Image Optimization
Use of robots.txt
HTML Validation
Doorway Pages
Invisible Text
Cloaking
XML Sitemap
HTML Sitemap
Canonical Implementation
Understanding 301, 302, 404 Response code
Domain names and Exact match domain concept.
Internal Link Strategy
Footer Optimization
Content Proximity
Content Prominence
Keyword density
Keyword Effectiveness index
canonicalisation
International targeting
Multilingual targeting
Schema

3. Server and Its Working

- Interesting Facts about Google
  - Historical facts about Google and its Data Center
  - What is Search Engine and Role of Google?
  - Type of Search Engines

6. On-page Optimization

- What is Domain Authority?
- How to Increase Domain Authority
- What is Page Authority?
- Page Rank
– What is Page rank
– How to increase Page Rank
- Backlinks
– What are backlinks
– Types of Backlinks
- Link Juice
- Do Follow
- No Follow
- Link Building
- What is Link Building
- Types of Link Building
– One Way links
– Two Way links
– Three Way Links
- Do’s & Don’ts of Link building
- Link Building Strategies
- RSS Syndication

9. Google Keyword Planner Tool

Local SEO
Google Business Page Optimization
Tools for SEO
Monitoring SEO Strategies
Preparing SEO Reports
The importance of Links for SEO
Link Wheel
Directory Submission
Type of Directories
Article Marketing
Submitting Press Releases
Business Directories
Local Classifieds
Blog Creation and Promotion
Blog Commenting
Local and regional search engines
Forum & QnA
Social bookmarking
Search Engine Submissions
Sitemap Submission

12. Other Reporting & Analysis Tools

Local SEO
Google Business Page Optimization
Tools for SEO
Monitoring SEO Strategies
Preparing SEO Reports
The importance of Links for SEO
Link Wheel
Directory Submission
Type of Directories
Article Marketing
Submitting Press Releases
Business Directories
Local Classifieds
Blog Creation and Promotion
Blog Commenting
Local and regional search engines
Forum & QnA
Social bookmarking
Search Engine Submissions
Sitemap Submission

15. Social Media Marketing

Local SEO
Google Business Page Optimization
Tools for SEO
Monitoring SEO Strategies
Preparing SEO Reports
The importance of Links for SEO
Link Wheel
Directory Submission
Type of Directories
Article Marketing
Submitting Press Releases
Business Directories
Local Classifieds
Blog Creation and Promotion
Blog Commenting
Local and regional search engines
Forum & QnA
Social bookmarking
Search Engine Submissions
Sitemap Submission

18. Email Marketing

Accordion Content

21. SMS Marketing

Accordion Content

24. Content Marketing & Blogging

Accordion Content

27. Freelancing

Accordion Content

30. Lead Generation for Business

Accordion Content

Few Words About Digital Marketing & Current Situations

Internet is going to rule on the world. People are consuming digital content on a daily basis for digital Content. 45% of the world population now has an internet connection today. There has been a constant increase in the number of users being active on the internet. Very soon, traditional marketing platforms will disappear, and the digital market will completely take over.
Digital Marketing is defined as promoting or marketing product, services using digital technologies mainly on the internet using digital devices like Desktop,laptops, tabs and mobiles.

The main objective of Internet Marketing is to create brand awareness (brand recognisations) among the group of target customers or buyer persona.To interact with different people , communicate with them we use digital medium wich is part of Digital Marketing.

Most of the people (Student) have a myth i.e. digital Marketing need technical expertise in Website Designing and Development. But in reality, all what they need is to understand how marketing works and how to implement various marketing strategies over the internet using different platforms like social media, SEO, email promotions,paid advertising and many more.

Current Status Of Digital Marketing:
Digital marketing spending is booming and growing year over year. With a record $88 billion mark for internet advertising in last quarter of the year 2017.A 21 percent increase from 2016.
The Interactive advertising Bureau(IAB) said that mobile advertising, for the majority of digital ad spend in 2016, and in 2017, it grew to $49.9 billion (57 percent of the total, and a 36 percent year-over-year).

digital video was up 33 percent to $11.9 billion, mobile video was up 54 percent to $6.2 billion, social media advertising increased 36 percent to $22.2 billion and digital audio was up 39 percent to $1.6 billion. Even search and banner ads were up, 18 percent and 23 percent, respectively.
For India Digital Medium is the third highest category of advertising spends.

The rising of digital marketing has formed an enormous career path and has opened a door of opportunities, an infinitely diverse, embryonic, and capable path to future. Digital marketing is attracting entrepreneurs, and even traditional businessmen and women to look for a career change. Digital marketing Courses in Pune gives you full space in diverse profile according to your interest and inclination. Whether your passion lies in PPC, social media, affiliate marketing, copy-writing, content management, analytics, mobile app development, or graphic design – there’s really a great opportunity waiting for you.

Requirement & Advantages

As study of top 10 Job portals in India, over 20 lacs jobs are waiting for the digital marketers in 2020. Indian digital industry is on boom and has shown a cosmic growth since last 3-4 years. But it is a bitter truth of the industry that it is lacking in the trained professionals. Lack of knowledge and training is a huge barrier in front of the digital industry.
The opportunities are vast but the professionals are limited. In this scenario, Digital Dnyan Training institute Pune is coming forward to extend their helping hand for the people interested to make their career in digital marketing.

Job Opportunities for Digital Marketing Career

Jobs in Digital Marketing 20 L Jobs by 2020: Demand is high but there is a huge skill-gap

If we talk about the job opportunities in the industry, there are various fields of specialization including content marketing, SEO marketing, social media marketing and many more which has opened a channel for the employee from a fresher level up to the professional level, who are willing to enter the thriving world of digital marketing. More than 42 percent of jobs are for the fresher level.

Why Digitaldnyan Is Going to Lead ?

Faculties

Faculties have more than 8+ years of Experience in Digital Marketing.

Placement

100% placement assistance to students and support after placement.

Certified

Google AdWords, Bing & Analytics Certified Trainers.

Live Projects

Work on live projects and gain hands on experience.

Curriculum

Most updated curriculum with latest trends and Search Engine Updates

Our Mission

Our main mission is to build your career as a Digital Marketer.

Practical

Our training is more of examples, strategy and planning.

Assistance

Life time assistance after completion of the course.

Training Reviews

[ratings]