Best Digital Marketing Courses in Dubai in 2023

Welcome to Digital Dnyan Academy-Digital Marketing Courses in Pune in the vibrant city of Dubai! 🚀

Unlock the secrets of the digital marketing with our cutting-edge Digital Marketing Courses in Dubai Whether you’re a tech enthusiast, a budding entrepreneur, or someone eager to explore the world of online marketing, we’ve got you covered.

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Join Advance Digital Marketing Courses in Dubai

As you visit our Website for learning purposes or you may find something new which not fulfill your requirement anywhere else. So first of all, thank you for visiting Digital Dnyan. We are going to start Digital marketing training in Dubai with Google Certification.

We are not google SEO certified Digital Marketing Training Institute in Dubai, no one can. Because google never allot any institution or person or any organization as SEO Certified.

We have attended Google Speakers Seminar. He clears that google doesn’t offer any SEO Certification or Google Certification at all to any person or any Institute. They only offer Google Tools Certification i.e. Google AdWords (6 Certification), Google Analytics, Digital Unlocked which are free by Google, you can opt for Exams without any cost. For that you have to study respected tools and its behaviors which are changing as a business perspective change.

So, here we make our institute stand out among all others Digital Marketing Courses in Dubai by approaching towards our business goal with loyalty and promising nature.

Who can take Digital Marketing Classes in Dubai

Digital Marketing career opportunity

What you will learn in our Digital Marketing Institute in Dubai

1. Introduction To Digital Marketing

What is Marketing?
What is Digital Marketing?
Why organizations do digital marketing?
4 P’s and 4 C’s of Marketing
What is Internet and how it works?
Diff between Digital Marketing Vs
Traditional Marketing
Digital Marketing Process
– Increasing Visibility
– Visitors Engagement
– Bringing Targeted Traffic
– Leads
What do you know about Google?
How Search Engine works?
– Crawling
– Indexing
– Processing
Ranking Factors of Google
Search Engine Updates (Panda & Penguin Update)
Google Sandbox Effect
LSI(Latent Semantic Indexing)
Inbound Marketing & Outbound Marketing

4. Website Development Basics

What is Search Engine Optimization?

Search Engine Optimization Types

Black Hat SEO
White Hat SEO
Gray Hat SEO

SEO life cycle?

Requirement Gathering
Keyword Research
On Page Optimization
Off Page Optimization
Reporting
Strategy Review

Difference between Organic and Inorganic

What are Search Operators?
What are Keywords?
Keyword Research
Types of keywords
1. Primary
2. Secondary
3. Long Tail Keyword

Keyword Qualifier

Seasonal Keyword
Keyword Research Tools
Keyword Planner tool
Google Trends

Universal Search Engine Optimization

7. Off-Page Optimization

Building Keyword Strategy
Keyword Discovery and Keyword Research
Keyword Discovery
Keyword Research
Leveraging the Google Keywords Tool
Demo for the Google Keyword Tool
Focusing and Targeting Keywords
Broad Match
Phrase Match
Exact Match
Setting up Negative Keywords

10. Google Analytics

Building Keyword Strategy
Keyword Discovery and Keyword Research
Keyword Discovery
Keyword Research
Leveraging the Google Keywords Tool
Demo for the Google Keyword Tool
Focusing and Targeting Keywords
Broad Match
Phrase Match
Exact Match
Setting up Negative Keywords

13. Google Adwords Introduction

Building Keyword Strategy
Keyword Discovery and Keyword Research
Keyword Discovery
Keyword Research
Leveraging the Google Keywords Tool
Demo for the Google Keyword Tool
Focusing and Targeting Keywords
Broad Match
Phrase Match
Exact Match
Setting up Negative Keywords

16. Social Media Management Tools

Building Keyword Strategy
Keyword Discovery and Keyword Research
Keyword Discovery
Keyword Research
Leveraging the Google Keywords Tool
Demo for the Google Keyword Tool
Focusing and Targeting Keywords
Broad Match
Phrase Match
Exact Match
Setting up Negative Keywords

19. E-commerce Marketing

Building Keyword Strategy
Keyword Discovery and Keyword Research
Keyword Discovery
Keyword Research
Leveraging the Google Keywords Tool
Demo for the Google Keyword Tool
Focusing and Targeting Keywords
Broad Match
Phrase Match
Exact Match
Setting up Negative Keywords

22. Whatsapp Marketing

Building Keyword Strategy
Keyword Discovery and Keyword Research
Keyword Discovery
Keyword Research
Leveraging the Google Keywords Tool
Demo for the Google Keyword Tool
Focusing and Targeting Keywords
Broad Match
Phrase Match
Exact Match
Setting up Negative Keywords

25. Affiliated Marketing

Building Keyword Strategy
Keyword Discovery and Keyword Research
Keyword Discovery
Keyword Research
Leveraging the Google Keywords Tool
Demo for the Google Keyword Tool
Focusing and Targeting Keywords
Broad Match
Phrase Match
Exact Match
Setting up Negative Keywords

28. Digital Marketing Strategy Implementation

Building Keyword Strategy
Keyword Discovery and Keyword Research
Keyword Discovery
Keyword Research
Leveraging the Google Keywords Tool
Demo for the Google Keyword Tool
Focusing and Targeting Keywords
Broad Match
Phrase Match
Exact Match
Setting up Negative Keywords

2. Core Marketing Concepts

- Static
- Dynamic
Basics of HTML / CSS
- What is Java Script?
- What is CMS?
- Why WordPress CMS?
- Word Press Installation on Server
- Understanding the Dashboard
- Changing the default Settings
- Installing and customizing themes
- Content management in WP
- Creating categories, pages and posts
- Adding menu to site
- Adding widgets to site
- Installing useful plugins for site features
- SEO specific plugins
- Learning basic html tags
- Anchor
- Images
- Urls
- Listing
- Div
- Class

5. SEO- Search Engine Optimization

Initial Site Analysis
Accessibility of Website
Allowed File Formats
Navigation
Usability
Competition Analysis
Keyword Placement
Site (URL) Structure Analysis
URL renaming/re-writing
H1, H2, H3 Tags
Title/Description/Keyword/Meta Tags Development
Anchor Text
Image Optimization
Use of robots.txt
HTML Validation
Doorway Pages
Invisible Text
Cloaking
XML Sitemap
HTML Sitemap
Canonical Implementation
Understanding 301, 302, 404 Response code
Domain names and Exact match domain concept.
Internal Link Strategy
Footer Optimization
Content Proximity
Content Prominence
Keyword density
Keyword Effectiveness index
canonicalisation
International targeting
Multilingual targeting
Schema

8. SMO- Social Media Optimization

Initial Site Analysis
Accessibility of Website
Allowed File Formats
Navigation
Usability
Competition Analysis
Keyword Placement
Site (URL) Structure Analysis
URL renaming/re-writing
H1, H2, H3 Tags
Title/Description/Keyword/Meta Tags Development
Anchor Text
Image Optimization
Use of robots.txt
HTML Validation
Doorway Pages
Invisible Text
Cloaking
XML Sitemap
HTML Sitemap
Canonical Implementation
Understanding 301, 302, 404 Response code
Domain names and Exact match domain concept.
Internal Link Strategy
Footer Optimization
Content Proximity
Content Prominence
Keyword density
Keyword Effectiveness index
canonicalisation
International targeting
Multilingual targeting
Schema

11. Google Search Console

Initial Site Analysis
Accessibility of Website
Allowed File Formats
Navigation
Usability
Competition Analysis
Keyword Placement
Site (URL) Structure Analysis
URL renaming/re-writing
H1, H2, H3 Tags
Title/Description/Keyword/Meta Tags Development
Anchor Text
Image Optimization
Use of robots.txt
HTML Validation
Doorway Pages
Invisible Text
Cloaking
XML Sitemap
HTML Sitemap
Canonical Implementation
Understanding 301, 302, 404 Response code
Domain names and Exact match domain concept.
Internal Link Strategy
Footer Optimization
Content Proximity
Content Prominence
Keyword density
Keyword Effectiveness index
canonicalisation
International targeting
Multilingual targeting
Schema

14. Advance Google Adwords Working

Initial Site Analysis
Accessibility of Website
Allowed File Formats
Navigation
Usability
Competition Analysis
Keyword Placement
Site (URL) Structure Analysis
URL renaming/re-writing
H1, H2, H3 Tags
Title/Description/Keyword/Meta Tags Development
Anchor Text
Image Optimization
Use of robots.txt
HTML Validation
Doorway Pages
Invisible Text
Cloaking
XML Sitemap
HTML Sitemap
Canonical Implementation
Understanding 301, 302, 404 Response code
Domain names and Exact match domain concept.
Internal Link Strategy
Footer Optimization
Content Proximity
Content Prominence
Keyword density
Keyword Effectiveness index
canonicalisation
International targeting
Multilingual targeting
Schema

17. Video Marketing

Initial Site Analysis
Accessibility of Website
Allowed File Formats
Navigation
Usability
Competition Analysis
Keyword Placement
Site (URL) Structure Analysis
URL renaming/re-writing
H1, H2, H3 Tags
Title/Description/Keyword/Meta Tags Development
Anchor Text
Image Optimization
Use of robots.txt
HTML Validation
Doorway Pages
Invisible Text
Cloaking
XML Sitemap
HTML Sitemap
Canonical Implementation
Understanding 301, 302, 404 Response code
Domain names and Exact match domain concept.
Internal Link Strategy
Footer Optimization
Content Proximity
Content Prominence
Keyword density
Keyword Effectiveness index
canonicalisation
International targeting
Multilingual targeting
Schema

20. Mobile App Marketing

Initial Site Analysis
Accessibility of Website
Allowed File Formats
Navigation
Usability
Competition Analysis
Keyword Placement
Site (URL) Structure Analysis
URL renaming/re-writing
H1, H2, H3 Tags
Title/Description/Keyword/Meta Tags Development
Anchor Text
Image Optimization
Use of robots.txt
HTML Validation
Doorway Pages
Invisible Text
Cloaking
XML Sitemap
HTML Sitemap
Canonical Implementation
Understanding 301, 302, 404 Response code
Domain names and Exact match domain concept.
Internal Link Strategy
Footer Optimization
Content Proximity
Content Prominence
Keyword density
Keyword Effectiveness index
canonicalisation
International targeting
Multilingual targeting
Schema

23. Online Reputation Management

Initial Site Analysis
Accessibility of Website
Allowed File Formats
Navigation
Usability
Competition Analysis
Keyword Placement
Site (URL) Structure Analysis
URL renaming/re-writing
H1, H2, H3 Tags
Title/Description/Keyword/Meta Tags Development
Anchor Text
Image Optimization
Use of robots.txt
HTML Validation
Doorway Pages
Invisible Text
Cloaking
XML Sitemap
HTML Sitemap
Canonical Implementation
Understanding 301, 302, 404 Response code
Domain names and Exact match domain concept.
Internal Link Strategy
Footer Optimization
Content Proximity
Content Prominence
Keyword density
Keyword Effectiveness index
canonicalisation
International targeting
Multilingual targeting
Schema

26. Google Adsense

Initial Site Analysis
Accessibility of Website
Allowed File Formats
Navigation
Usability
Competition Analysis
Keyword Placement
Site (URL) Structure Analysis
URL renaming/re-writing
H1, H2, H3 Tags
Title/Description/Keyword/Meta Tags Development
Anchor Text
Image Optimization
Use of robots.txt
HTML Validation
Doorway Pages
Invisible Text
Cloaking
XML Sitemap
HTML Sitemap
Canonical Implementation
Understanding 301, 302, 404 Response code
Domain names and Exact match domain concept.
Internal Link Strategy
Footer Optimization
Content Proximity
Content Prominence
Keyword density
Keyword Effectiveness index
canonicalisation
International targeting
Multilingual targeting
Schema

29. Conversion Optimization

Initial Site Analysis
Accessibility of Website
Allowed File Formats
Navigation
Usability
Competition Analysis
Keyword Placement
Site (URL) Structure Analysis
URL renaming/re-writing
H1, H2, H3 Tags
Title/Description/Keyword/Meta Tags Development
Anchor Text
Image Optimization
Use of robots.txt
HTML Validation
Doorway Pages
Invisible Text
Cloaking
XML Sitemap
HTML Sitemap
Canonical Implementation
Understanding 301, 302, 404 Response code
Domain names and Exact match domain concept.
Internal Link Strategy
Footer Optimization
Content Proximity
Content Prominence
Keyword density
Keyword Effectiveness index
canonicalisation
International targeting
Multilingual targeting
Schema

3. Server and Its Working

- Interesting Facts about Google
  - Historical facts about Google and its Data Center
  - What is Search Engine and Role of Google?
  - Type of Search Engines

6. On-page Optimization

- What is Domain Authority?
- How to Increase Domain Authority
- What is Page Authority?
- Page Rank
– What is Page rank
– How to increase Page Rank
- Backlinks
– What are backlinks
– Types of Backlinks
- Link Juice
- Do Follow
- No Follow
- Link Building
- What is Link Building
- Types of Link Building
– One Way links
– Two Way links
– Three Way Links
- Do’s & Don’ts of Link building
- Link Building Strategies
- RSS Syndication

9. Google Keyword Planner Tool

Local SEO
Google Business Page Optimization
Tools for SEO
Monitoring SEO Strategies
Preparing SEO Reports
The importance of Links for SEO
Link Wheel
Directory Submission
Type of Directories
Article Marketing
Submitting Press Releases
Business Directories
Local Classifieds
Blog Creation and Promotion
Blog Commenting
Local and regional search engines
Forum & QnA
Social bookmarking
Search Engine Submissions
Sitemap Submission

12. Other Reporting & Analysis Tools

Local SEO
Google Business Page Optimization
Tools for SEO
Monitoring SEO Strategies
Preparing SEO Reports
The importance of Links for SEO
Link Wheel
Directory Submission
Type of Directories
Article Marketing
Submitting Press Releases
Business Directories
Local Classifieds
Blog Creation and Promotion
Blog Commenting
Local and regional search engines
Forum & QnA
Social bookmarking
Search Engine Submissions
Sitemap Submission

15. Social Media Marketing

Local SEO
Google Business Page Optimization
Tools for SEO
Monitoring SEO Strategies
Preparing SEO Reports
The importance of Links for SEO
Link Wheel
Directory Submission
Type of Directories
Article Marketing
Submitting Press Releases
Business Directories
Local Classifieds
Blog Creation and Promotion
Blog Commenting
Local and regional search engines
Forum & QnA
Social bookmarking
Search Engine Submissions
Sitemap Submission

18. Email Marketing

Accordion Content

21. SMS Marketing

Accordion Content

24. Content Marketing & Blogging

Accordion Content

27. Freelancing

Accordion Content

30. Lead Generation for Business

Accordion Content

Tools you will master

Certificates you will get

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Digtial Marketing courses in Baner, Pune 2

Digtial Marketing courses in Baner, Pune

Digital Marketing Institute in Dubai FAQ's

What qualifications I need to become a Digital Marketer in Dubai?

To become a Digital Marketer you need a bachelor’s degree in any branch (Commerce, Engineering, Arts, etc.)

Is Digital Marketing is good career in Dubai 2023?

Yes career in Digital Marketing in Pune is booming due to high internet penetration and after Covid-19 pandemic.

How much does Digital Marketers earn in Dubai?

Contrary to popular belief, Lorem Ipsum is not simply random text. It has roots in a piece of classical

Is Digital Marketing is tough?

No Digital Marketing is just a skill you need to learn and practice to become a good digital marketer.

Do we provide online Digital Marketing classes in Dubai?

Yes, Digital Dnyan Academy provides online Digital Marketing training to our student.

Do we provide job assistants?

Yes. we do provide job assistance and make our students job-ready after completion of the Digital Marketing course.

What payment options do we provide?

We offer different modes of payment options for our students like UPI, Net Banking, etc for more information contact us.

Can we do a monthly payment?

Yes, you can do a monthly payment for more information contact us.

What type of jobs in Digital Marketing?

Here are the most popular high in demand jobs Digital Marketing Manager, SEO specialist/SEO manager, Social Media Marketer, Content Marketer, Email Marketer, and Search Engine Marketer.