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There are so many questions that can arise when it comes to the term Digital Marketing. The most commonly asked questions regarding Digital Marketing are: Does Digital Marketing have scope in future?, What are the career opportunities in Digital Marketing field?, What are the responsibilities of a Digital Marketer …and so on.
But before coming to this question let us know about what exactly Digital Marketing means and what does it consist of.
Digital Marketing Definition
Digital Marketing means promoting your brand or products through a digital medium (like mobile, computer, website, etc.). Digital Marketing consists of various techniques such as SEO, Content Marketing, Email Marketing, Affiliate Marketing, PPC, Social Media Marketing, Inbound Marketing, Online PR and much more.
Here are some Digital Marketing Examples
- Search Engine Optimization.
- Content Marketing.
- Social Media Marketing.
- Affiliate Marketing.
- Pay Per Click (PPC).
- Email Marketing.
Let’s take a brief look at some of the common Digital Marketing types/tactics.
Digital Marketing types/tactics
Search Engine Optimization(SEO)
What is SEO?
SEO means optimizing your website on the basis of different ranking factors in order to get “Free” or “Organic” traffic by ranking your website on Google 1st page or in SERP (Search engine result page). It helps you gain a higher position in the Search Engine Result Page naturally. It works on the principle like optimizing a page for targeted keywords, and so on. A site should be SEO friendly. There are different factors that count for this. Some factors are listed:
- Website Domain must be SEO friendly.
- Make use of White Hat techniques.
- Layout & design should be SEO friendly.
- Optimization of meta tags and keywords.
- Link Building
- On page and Off page SEO
SEO is divided into two parts / types:-
- On page- content optimization.
- Off-page- backlink generation.
Content Marketing
Content Marketing this term means the creation and promotion of content for creating brand awareness, traffic, lead generation, and customer engagement. Here are some Content Marketing tactics:
- White papers and Ebooks
- Blog Posting
- Infographics
- Video
- Reviews
- Digital Magzine
- Interviews
- Email Marketing
- Slide Shares(Powerpoint)
- Keynotes
- Free Guides
Social Media Marketing
Social Media Marketing means promoting your brand, product or content through different social media channels to create brand awareness, lead generation, traffic for your website or for your business. Here are some popular social media channels we can use: Linkedin, Facebook, Youtube, Instagram, Twitter, Google+, Snapchat, and Pinterest. Some social media marketing strategies that can help you draw traffic to your sites are listed below:
- Know your audience
- Choose your social platforms carefully
- Align your company with your plan
- Research on the best time post on Social Media
- Post relevant content
- Consider all social media channels in trend
- Be updated and reanalyze
Affiliate Marketing
It is the oldest form of marketing. In this type of marketing, you advertise someone else’s product or service on your website and if a person buys that product through your recommendation you get a commission.
Some Affiliate Marketing channels are:
- Hosting Video Ads
- Your social media accounts can be used for posting affiliate links
Pay Per Click (PPC)
PPC stands for Pay Per Click. In PPC advertiser pay a fee each time one of their advertisements is clicked. PPC is a method of buying visits for your site, rather than getting visitor organically. Google Ads is one of the most famous types of PPC. In PPC you allow paying for a top place on Google’s SERP at a price “per click” of the links you place. Here are some channels you can use:
- Paid ads on Instagram.
- Paid ads on Facebook.
- Sponsored messages on Linkedin.
- Promoted tweet on Twitter.
Email Marketing
Email Marketing means sending emails to a potential customer. Email Marketing is used to promote a product, content, discount or offers and events as well as to direct people toward the business’s website. The best example of Email Marketing is Flipkart & Amazon. You should try to satisfy five core attributes that can help you succeed in Email marketing:
- Trustworthy
- Conversational
- Strategic
- Relevant
- Be coordinated across channels
Different forms of Email Marketing that one can use are:
- Transactional Email
- Lead Conversion Emails
- Newsletter
- Dedicated Emails
- Announcements Emails
- Event Invitation
Conclusion
Digital Marketing is a wide concept than what you actually think and to understand the concepts of it you need to enroll for Best Digital Marketing Training Institute in Pune. Digital Dnyan can help you as we are available at two places in Pune- Kothrud, and Karvenagar.
