Compare Google Analytics Free (Standard) Vs Google Analytics 360 (Premium)

difference-between-google -analytics-analytics-360

Google Analytics is a web analytics service offered by Google that tracks and reports website traffic. Google analytics is employed to trace website activity like session duration, pages per session, bounce rate etc. of people using the location, along with the knowledge on the source of the traffic. It can be integrated with Google Ads, with which users can create and review online campaigns by tracking landing page quality and conversions or goals. Goals might include sales, lead generation, viewing a selected page, or downloading a specific file. Google analytics is a Freemium tool. There are two versions of google analytics in the market, free version and paid i.e. premium version. The premium version is also known as Google Analytics 360.

Obviously, there are many more features in the Google Analytics 360 than free tool at the same time it is very costly starting from approximately 1 crore.

Google Analytics vs. Google Analytics 360

Data Collection

Data collection is the process of gathering and measuring information on variables of interest. hypotheses, and evaluate outcomes.

  Standard Version Premium Version
Hits per month 10 million/Property 1 B
Custom dimension/metrics 25 each 200 each
Properties per account 100 100+
Roll-up properties no yes
Data freshness No timeframe guarantee 4 hours guaranteed(faster)

The standard version can give you data up-to 10 million per month whereas the Google Analytics 360 (GA360) can give you data up-to 1 billion per month. Custom dimensions/metrics help enrich your data, the number of views, properties and segments you get to apply to the collected data. The free version is most suitable for businesses like start-ups or in their early stages. The ones that are just about to start their digital journey. In the free version you can add up-to 100 properties. GA 360 offers more than 100 properties to add. We cannot use roll-up properties (add more than one property) in standard google analytics while in the premium version we can add more than one property. The data collection size & freshness limits are more suitable for small start-ups in case of Google Analytics Standard. The free version will give analyzed data within 24 to 48 hours. The GA 360 is much faster, it will give the data within 10 minutes to 4 hours.

Importing advertising and other data

Importing this data allows you to compare the performance of your different advertising channels with ease.

  Standard Version Premium Version
AdWords integration Yes Yes
Adsence integration Yes Yes
DoubleClick Campaign Manager Integration no Yes
DoubleClick bid Manager Integration no Yes
DoubleClick for publisher Integration no


All analytics tools expected to handle advertising tools. It is highly expected of such tools to be ready to manage advertising campaigns. You should skill, an analytics tool handles Google stack integration like Google AdWords, Adsense and DoubleClick. This is often the key to how most companies advertise today. We all know that each one the companies use search engine marketing. So, this is often why the connection to search engine data sources is tough to ignore. GA 360 enables connections with the DoubleClick platform which is a unique strength of the Google stack’s offering.

DoubleClick Campaign Manager is a tool within the DoubleClick Digital Marketing platform (DDM) that allows you to manage your display campaigns across every medium. DCM has powerful features for ad serving, user targeting, verification, end-reporting, and attribution modeling.

DoubleClick Bid Manager is a Google Demand Side Platform that permits advertisers, agencies, and trading desks, access to display ad inventory across ad exchanges. By using the reporting features in DoubleClick Bid Manager, advertisers can also report the efficiency of campaigns also as gain insights on their audiences to use in their Pay Per Click (PPC) efforts.

Difference Between Google Analytics and Analytics 360:  Reporting

In a single report you will compare your advertising costs, engagement together with your ads and even see if people are converting once they arrive on your website.

  Standard Version Premium Version
Standard reports yes yes
Custom reports dashboard and segment yes yes
Custom funnel reports no yes
Intelligence alert yes yes
Real-time alerts yes yes
Flow visualization reports yes yes
MCF reports and attribution modeling yes yes
Data-driven attribution no yes

The sort of reports you get from each quite tool is vitally important. Custom reporting will always be a typical asset for businesses. Adding value there to is that the ability to see, reports across multiple medium and devices. Reports supported Custom Funnels and Machine learning algorithm are available in Google Analytics 360. This makes Google Analytics 360, a product that’s more actionable. These two features help understanding attribution & Customer Journey during a detailed thanks to optimize marketing decisions.


In data analysis, sampling is the practice of analyzing a subset of all data in order to uncover the meaningful information in the larger data set. GA may refer to analyze the entire traffic data set or only a subset of traffic data depending upon the nature of user’s query.

  Standard Version Premium Version
Standard reports pre-aggregated yes yes
Report row limit per day 50k 75k
Session threshold for sampling in Ad Hoc Reports 500k per property 50M per view
Custom tables no 100
Custom table report row limit no 200k
Unsampled reports no yes
Unsampled report row limit no 3M

Sampling & APIs limit the usage of Google Analytics free version. This holds true for small digital businesses or early-stage start-ups. Businesses serious about measuring their media spend must consider opting Google Analytics 360. Measure the response of customers accurately, in a meaningful way.

Application programming interfaces (APIs)

An application program interface (API) is a set of routines, protocols, and tools for building software applications. Basically, an API specifies how software components should interact.

  Standard Version Premium Version
Standard and MCF report data yes yes
Real-time data Beta Beta
Configuration management write access Yes Yes
Unsampled reports Beta Beta

APIs as they’re commonly mentioned, are important when you’re implementing it across enterprise accounts. Consider you would like to administer 10000 users of an analytics system. Now, watching many filtered views report suites or profiles may be a total nightmare. Considering the very fact that you simply got to administer everything through one interface.

Difference Between Google Analytics And Google Analytics 360 : Service

A service-level agreement (SLA) is a commitment between a service provider and a client.

  Standard Version Premium Version
Services level agreements no Yes
Customer support Available form GACPs Included, via your GAP Reseller
Customized training Available form GACPs Included, via your GAP Reseller
Participation in google events No Yes
Early enrollment in betas no yes

Google Analytics 360 and Google Analytics accompany a 99.9% service level agreement (SLA) on data collection. All the tools have online customer support available during working hours. Usually, the SLA says that any query made to online support is answered within 24 hours. Since services & consulting are bundled into the pricing, the client might not need to budget separately for the servicing needs. This also makes the general Total Cost of Ownership (TCO) at a really competitive rate.

Compare Google Analytics Standard Vs Google Analytics 360 : Google Analytics Pricing 

Google Analytics is a freemium service, meaning that small businesses can use the service without paying a monthly charge but if you would like more advanced features or the power to try to more with the service, there’s a recurring fee.

  Standard Version Premium Version
price Consulting fees starts @INR approximately 7,000 per hour Offerings are customized basis the requirements

For Google Analytics Standard users, the consultation rates are approximately 7,000 per hour. But since Google Analytics 360 users have a wider scope and Google Analytics 30 pricing is tier-based, the cost for GA360 may vary based on requirements.

Compare Google Analytics Standard Vs Google Analytics 360