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Powerful Instagram Marketing Tips – Every Business should follow

Table of Contents

Instagram…..

All of us are known to this word as we know it’s one of the trending social media platforms. It gives an opportunity to its users to post images and videos of their life. We all know this platform can be used for personal use, but it also has the other side where it gives opportunity to businesses to find and engage customers.  

Yes, you heard it right. Instagram can be used for business purposes. Instagram is a free social networking service built around sharing photos and videos. It is entirely a visual platform. As it’s visual intention is for everyone to share and find only the best photo and video.

Over 800 million monthly users are active on the site. More than 60 million photos are posted each day, and 1.6 billion daily “likes” are given. This implies it allows you to learn about your audience and reach them very easily. As all of us know, images offer visual stimulation and capture users’ attention more than text.

Before we move ahead on the Instagram tips we should know Why Instagram for your Business? Here we have got the reasons to use Instagram for your Business.

  • Build connections with like-minded people
  • Stay up to date with consumer trends
  • Branding of your business
  • Tell your business stories
  • Boost your sales

Once we come to know the advantages of any platform it’s necessary to follow some tips or strategies to use that platform for your business. Here are powerful Instagram marketing tips that every business owner should follow for their businesses.

Switch to Business Profile

Once you decide about Instagram for your Business, make sure you have an Instagram Business Account. And yes it is very easy to switch your current profile to business profile.

Business profile has these clear benefits over the normal profile.

  • It allows you to create and publish Instagram ads without needing to use Facebook ad tools.
  • Provide Insights- analytics tool, that shows status about the impressions and reach of your posts.
  • Last but not least, followers can click on your contact button to get in touch with your business through Instagram page similar way they contact you through the website. 

Write a strong bio

You must have heard “the first impression is the last impression”.It takes a few seconds for someone to form an opinion on your brand by reading your bio.

Your bio is the first thing people see when they just make a click on your profile. If your profile is strong then there are many chances people can do either of the following things or all the things:

  • Attracts people to follow you
  • Scroll through some more of your content
  • Click the link back to your website

Follow these tips to write strong bio which is necessary for any business-

  • Explain about you and your brand
  • Explain what you do
  • Address to your target audience
  • Use your voice and strength to help you connect with your community

Use definite profile image

Your Instagram profile picture should be recognizable through its very small circle on the mobile app. Like bio, it is the first thing people can see once they visit your profile. For many businesses, profile image includes logo and profile picture. There is no such hard and fast rule for a profile image but yes you should keep in mind people should recognize you quickly.

Post – At the right time

One of the best ways to post on Instagram is during peak days are hours when your followers are online. Do R&D first about timing according to your business and services then choose the right time.

According to researchers, the best days to post are Monday and Thursday.

And best timing is between 8a.m – 10a.m and 2p.m.

One more thing do not over post, it probably changes followers’ mind to unfollow you quickly. Continuously monitor your followers for better improvements.

Include a Link

Do you know there is only one and a single place where you can add clickable links to your account? That place is your bio. There are some strategies for using this link:

Strategy I – Use this link to drive traffic back to your home page.

Strategy II – Use this link to drive traffic to a campaign-specific landing page.

Strategy III – Use this link to drive traffic to the latest and updated content page.

Use Instagram stories

Instagram stories – helps to generate leads. This feature enables you to share multiple photos, videos and boomerangs appearing together in slideshow format. It means if you want to highlight something from your life or business then use “Stories”.It will help you achieve your goal of the business.

Always come up with interactive #hashtags

The hashtag is used to draw attention, organize, and to promote and categorize the content of many social media. It helps people to discover your content and it leads to increasing your followers. Hashtag plays a vital role in branding and visibility of your business. A business owner can use #hashtag for competitor analysis. It helps to figure out competitors’ topmost posts, their most used hashtags.

Create sponsored ads

Instagram provides a platform to tell visual stories through various platforms and a great thing is many advertisers have seen this channel generate higher ROI compared to their other platforms. Instagram ads are a method of paying to post sponsored content on the Instagram platform, to reach a larger and more targeted audience. It is often utilized to grow brand exposure, website traffic, generate new leads, and move current leads down the funnel and hopefully towards converting.

Response to comments on your posts

If someone takes time to comment on your posts then you should respond, it shows you love to hear from your followers. Responding is a great way to build a good relationship with followers.

Conclusion

Instagram is a beautiful and fun way to present your business through photos.

Convert your profile to a business profile to access features that help to grow your business. A business account gives people more information regarding your product, services, and business.

Using #hashtags for Instagram makes your content more noticeable. Make a note your #hashtags are related to your brand and uploaded post. Study your competitor and top influencers to find the best hashtags.

Instagram insight is a feature that allows Instagram Business account users to see analytics related to their posts and profile.

Keep a track on the follower’s growth rate, engagement rate, and your URL click-through rate.

Define the terms

Instagram : It is a free and online photo sharing application and social networking platform that was acquired by Facebook in 2012. It allows users to edit and share photos and short videos.

Post : Instagram allows users to add photos and videos with text to share with people,this is called post.

Instagram Story : Instagram provides a feature where users can capture and post related photos and videos in slide show format,this is called Instagram story.This content is available for 24hours.

Hashtag : Use (#) symbol before the relevant phrase or keyword is called Hashtag.

Sponsored ad : Also known as promoted post.It is a method of paying to post sponsored content to reach a larger and more targeted audience.

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