The way your page is optimized can have a huge impact on its ability to get ranked among other websites. These factors takes into account all aspects of the webpage that, will improve ranking of your website in the search results ,when added together.
If you put effort into these strategies and categories, you’ll see a boost in traffic and a rise in your search presence. Once you know the factors that goes into your on-page SEO efforts, conduct an analysis of your website to see how efficiently your web page is performing.
They have a bigger impact on your page’s ability to rank if optimized properly. Here are some important on-page factors that affect search engine ranking:
Table of Contents
1.Meta title
There are multiple tags on your web page. The most important is your title tag. The title is what users see in the search engines for both organic results and paid ads, and the words that appear at the top of each tab in your browser.
The title tag describes what the page is about. While ranking web pages for particular queries, Google looks at the title tag and compares that to the rest of the content on the page.
For example, you could write a blog post about new Different SEO On Page Factor that you have write. It is therefore vitally important that you include ‘SEO On Page ’ within your post title, perhaps “Importance of On Page in SEO” or “ How to rank Website with Onpage SEO”, etc.
In this way your post has a better chance of showing up because you have included those keywords. Use title tag in such a way that you stand out from your competitors, appealing to your visitors.
For better SEO ranking keep your title tags descriptive and short. The page title limit has been extended to 70 characters by Google recently. One should ensure you stay below the character limit so your titles display properly.
You can use snippet optimizer to simulate how your meta description and title tag will appear in SERPs.
2. Meta Descriptions
Usually people tend to forget to include meta description in their web pages. The meta description represents what users will find on the web page.
Search engines use the meta descriptions to determine the topic of the page and the people that will find value.
Meta descriptions are an important place to include keywords for your content.
Meta descriptions should be written in such a way that they can generate a competitive advantage in the search results.
They should create a higher click-through rate with a greater chance of conversions.
It is recommended that you fill in the meta description for every web page of your site, because there is a possibility that Google will omit the custom description and pull an excerpt of the content on the page For instance, if we continue to use the ‘SEO Classes in pune with placement’ example, then a good meta description for that page would include those keywords and related ones. So, “Digital Dnyan Academy offers a broad range of qualified training courses.
We offer one of the Best SEO Training Institute Courses in Pune which will also provide placements for you.” would be a great meta description to use, as it is relatively short, whilst containing a number of specific keywords.
Recently Google has extended the length of descriptions for both desktop and mobile.
For desktop, the length of description has been extended to up to 200 characters, while on mobile the length is extended up to 172 characters.
It is recommended to keep your description between 165 and 175 characters to appeal to users on both devices.
3. Meta keywords
You can include a set of keywords in the form of meta tags,for each of your pages. The keywords should be relevant to your content, which you will have researched previously.
The implementation of meta tags is perhaps the most vital aspect of your on-page SEO efforts. Some meta tags are not as useful to SEO as they were before, but if written and utilized properly, will improve your traffic.
These tags are used to provide search engines with information about your web page. To achieve high rankings, meta tags should be include, as they will influence users and increase your click-through-rate.
4. Heading Tags
The content of your web page should include multiple heading tags, from h1 to a potential h6.
The most important is the h1 tag which is used only once for a particular webpage. Usually H1 tags are used for your main page title Even h2 tag should not appear more than once in a page.
You can include multiple h3’s to h6’s heading tags as users scroll down the page. H2 to h6 tags are used as subheadings.
Use the heading tags to represent the different sections of your web page. This will have impact from both an SEO standpoint and a usability standpoint.
5. URL
Along with smart internal linking, SEOs should make sure that the URLs for each of your pages are search engine friendly as these bring better crawling. Shorter URLs seem to perform better URLs that contain keywords, also perform better. Keep url in small letters and maintain the hierarchy of sub folder. The following is a good example of URL structure:
https://digitaldnyan.com/digital-marketing-courses-training-institute-in-pune Where as https://digitaldnyan.com/342/367/digital
is a bad example of a URL.
6. Content of Page
What do you’ll think is good content? From an SEO perspective, all good content should contain two important attributes. Good content must supply a demand and must be linkable.
The content of the page should justify the title of your webpage. The content of a page is what makes it worthy amongst different website of a search result.
It is what the user got to see and is thus extremely important to the search engines. As such, it is important to create good content.
Avoid duplicating content. Assure that the content is unique and original, because having similar content across various pages of your website can actually hurt your rankings Internal Linking People usually think that the only links that count are those from other websites.
These links are important, but besides these there are links which are also important. Placing links to other webpages, is a great way of improving your website.
Internal linking makes it much easier for your visitors to navigate around your site and find all of your content.
Internal links also ensures that your site gets properly crawled allowing the search engines to find all of your pages These internal Link must be do-follow.
7.Image
Using images within your content is a great way to break up boring chunks of text and make your site more visually appealing.
The images that you upload should have titles, so treat them just the same as your page titles. Including relevant keywords can help users find your site easily. You can also include Alt Text and Descriptions for your images.
We are going to update new factors very soon.